The calling for the greatest consumer brand to ever exist
HOLA was established in response to the pressing needs of Puerto Rico, a region grappling with longstanding issues such as hurricanes, economic downturns, and persistent power outages. The unique operational challenges in Puerto Rico spurred the creation of HOLA.
Operating as a private label, HOLA was designed to boost sales and enhance market penetration for all manufacturers in Puerto Rico. Despite maintaining a strong market presence with globally sourced imported brands, a strategic shift highlighted the importance of proactive initiatives. HOLA took on the role of identifying local manufacturers aiming for sales expansion and long lasting private label collaborations. With remarkable speed, HOLA has solidified its reputation as a important brand among consumers in the Caribbean region.
El Sazón de Puerto Rico
In our initial stages, this product was merely a concept. Despite operating in a fiercely competitive market dominated by long-standing national brands, our seasoning swiftly made a significant impact on the industry, achieving remarkable sales of over 1,000 cases monthly within a few months, largely due to our partnership with Sam's Club.
CAFÉ HOLA
Café HOLA faced setbacks upon its product launch into the market, experiencing a temporary removal for one month. Despite limited support, only a handful were believing in us, the coffee industry held reservations about our success. Ironically, we successfully reestablished the coffee brand in just 30 days, propelling us to emerge as one of Puerto Rico's most prosperous coffee brands.